tag:blogger.com,1999:blog-2917395312053515252.post7158196045522874268..comments2009-12-26T07:13:16.168+05:30Shiraz Dattahttp://www.blogger.com/profile/08022022731767582369noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2917395312053515252.post-90001648532656683632009-12-26T07:13:16.168+05:302009-12-26T07:13:16.168+05:30I want to quote your post in my blog. It can?<br />And you et an account on Twitter?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2917395312053515252.post-35879592642513775332009-10-26T14:50:26.991+05:302009-10-26T14:50:26.991+05:30I can’t help feeling that you are missing an important point here. Interactive Marketing isn&#39;t simply a two way conversation that a brand leads with its customers (Which I term semi duplex) It has the ability to adapt and to enable the customer to choose the path in which it heads (Which I term Duplex). Both are an improvement on the advertising of the past through traditional channels (which I term Simplex) and move away from advertising and marketing as a megaphone and lead it much more into a situation where it is a magnet.<br /><br />The reason it is important is that whilst you should target and choose your customers, also remember that your customers choose you. They will make the decision that your communication facilitates a conversation, and choose to interact with you. Similarly it is a case of taking part in the conversation or even hosting a place for the conversation to take place, but be under no illusion, the conversation will take place whether you are there or not. You might find it useful to take a look at our <a href="http://www.interactive-mix.com/imix.html" rel="nofollow">digital marketing strategy</a> and also take a look at some of our <a href="http://www.interactive-mix.com/wordpress/" rel="nofollow">blog posts</a>, which deal with these subjects in more detail.Aaron Savagehttp://www.interactive-mix.comnoreply@blogger.com